A journey is defined as customizing the campaigns according to each user’s lifecycle stages. In other words, It is a visual campaign builder that lets you create campaigns and engage users with them on the basis of their lifecycle stages. The main objective of the journey builder is to create an omnichannel message experience to the users as they move through different channels at different stages. Different types of user journeys : What could be the different stages at which you need to engage users through campaigns and create unique user journeys? Onboarding journey: A user onboarding process begins as he subscribes to your services or installs your app.
You can create an onboarding journey to engage users on different channels to educate them about your brand and services. Here you can engage them on different C Level Executive List channels as and when they use them. Promotional journeys: You can build promotional journeys to fetch the attention of the users towards your brands. You can engage users through promotional campaigns at different channels. Re-engage journeys: The re-engagement journeys play an important role in fetching your users back to your app or website as they leave your website or leave the carts.
Advantages of creating a user journey Creating a journey is not only about guiding a user at different lifecycle stages through relevant messages and at their preferred channels. But it also opens up a plethora of opportunities for you to retain them and form a long-lasting bond with them. You can create each and every journey on the basis of conditions and logic which you will read in the next section. Suppose if a user performs a specific action, then what will be your next course of action. This way you can personalize their experiences on the basis of their past purchasing history, their on-site behaviour and actions, locations, and other factors. How to create a journey in NotifyVisitors.
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